About

I’m a Branding and Marketing Designer who builds design systems that actually scale and sell. I’ve learned that a beautiful logo doesn't mean much if the brand falls apart when things get busy. So, I stopped just designing individual assets and started building workflows. My focus is on creating clean, organized design systems that make it easy for a business to expand their visual language across digital, print, and video without the usual chaos.

My career has been built across Australia, Canada, and the USA, working with a mix of B2B SaaS platforms and consumer-facing e-commerce brands. This global background helps me adapt quickly to different team dynamics and brand voices. Because of this, my technical workflow centers on the Adobe Creative Cloud and Figma. I’m also well-versed in Adobe Premiere for video, and I’m comfortable working directly within Shopify, Klaviyo, and HubSpot environments to ensure my designs function perfectly in the real world.

I’m currently partnering with a select group of brands, but I’m always open to connecting with teams that prioritize scalable, data-driven design. Whether I’m building a brand from the ground up or diving into an existing marketing team to handle high-volume creative, my goal is simple: make it sharp, keep it consistent, and get it done.